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In this video, global FMCG expert Marc Childs, principal of Childs Davidson Limited and Chairman of the FMCG Institute, takes a critical look at contemporary trading strategy practices in FMCG. He then outlines the FMCG Institute’s EQUIP Model for trading strategy effectiveness.
The EQUIP model was first introduced at our recent international Masterclass in Barcelona, titled Rethinking Trading Strategy. The FMCG Institute is currently running repeat sessions of that class in several countries. This two-day class will aim to challenge entrenched thinking about the role and perceived limitations of trading strategy and the approach to managing it with major retailers in today’s changing commercial context.
For more information, please visit https://www.fmcgi.com/masterclass-2018-rethinking-trading-strategy